今天，一个知名品牌找到一个自愿转发微信帖子的消费者比一个普通创业者找到一个风投还难。所有品牌面临的一个问题是，内容太多，用户都不够用了。所有的数字营销狗最常被听到的吐糟是：我为你付出了真心，你却永远不转。 Mark W. Schaefer的新书《内容密码（The Content Code）》可能会帮你解释这个疑惑：品牌的内容是否被用户转发，可能与内容本身无关，而与品牌本身以及2%的那些忠实用户的行为相关。这群被成为Alpha 用户（Alpha Audience）的群体不仅关系到品牌内容能否“流行”，还决定着产品卖的好不好。 《内容密码（The Content Code）》 强调内容的转发要比内容的阅读和评论重要。内容转发的“密码”被总结成六个因素。这些因素包括Brand Development(品牌建设)、Audience(社群建立)、Distrib...(展开全部)

Like the previous editions of this bestselling text, Surviving Your Dissertation: A Comprehensive Guide to Content and Process, Third Edition offers readers guidance that other dissertation guides often miss, from ways to improve one's writing, to identifying one's learning preferences, to dealing with emotional blocks. Using examples from a wide range of disciplines, the autho...(展开全部)

大卫•梅斯特是国际公认的专业服务机构管理权威，为涵盖范围广泛的专业服务机构提供应对各类战略及管理问题的咨询建议。他的服务覆盖全球，他将40%的时间花在北美，30%的时间花在西欧，另外30%的时间则关注其他地区。 大卫生于英国，拥有伯明翰大学、伦敦政治经济学院和哈佛大学的学位，并在哈佛大学担任教授7年。著有畅销书《专业服务公司的管理》《专业团队的管理》《值得信赖的顾问》《专业主义》。他的许多文章被翻译成主要欧洲语言（包括俄语），他的书被翻译成荷兰语、西班牙语、印度尼西亚语、韩语、波兰语、塞尔维亚-克罗地亚语及中文。

在线阅读本书 Professional firms are forever trying to get their people to act like professionals -- to do the right things. Though their various incentives may create employee compliance, these don't often encourage excellence. David Maister, the world's premier consultant to professional service firms, vigorously challenges professionals to examine this essential, yet under-addre...(展开全部)

Axelrod and Coyle draw from their research with exceptional managers from companies like Corning, Microsoft, Siemens, Merck, and many more to illustrate five powerful practices that can be used in any organization, of any size, in any industry.

肯•罗宾逊  1950年出生于英国利物浦。1968年进入利兹大学学习英语和戏剧。1981年进入伦敦大学攻读博士学位，研究方向是教育戏剧和教育剧场。  英国华威大学教育学教授，全球最具影响力的教育家。2003年，罗宾逊因杰出的贡献而被英国女王伊丽莎白二世封为爵士。  排名第一的TED演讲人。截至2015年1月底，通过TED网站观看罗宾逊“学校扼杀创造力”演讲的人次超过3080万，创造了TED大会创立以来的最高纪录。  2011年，罗宾逊被评为“Thinkers50顶尖思想家”与“创造力和创新领域的全球杰出思想家”。

The New York Times bestselling author of The Element gives readers an inspirational and practical guide to self-improvement, happiness, creativity, and personal transformation Sir Ken Robinson’s TED talk video and groundbreaking book, The Element, introduced readers to a new concept of self-fulfillment through the convergence of natural talents and personal passions. The Elemen...(展开全部)

Personas play an essential role in the development of successful products. Without creating profiles of target customers and studying them throughout your product development lifecycle, it's impossible to truly understand user need, context, and pain points. The Essential Persona Lifecycle is an easy-to-reference guide on persona creation, use, and evaluation. Whether you are...(展开全部)

Personas play an essential role in the development of successful products. Without creating profiles of target customers and studying them throughout your product development lifecycle, it's impossible to truly understand user need, context, and pain points. The Essential Persona Lifecycle is an easy-to-reference guide on persona creation, use, and evaluation. Whether you are...(展开全部)